iros dot
Iros Dot is dedicated to combating digital eye strain caused by screen time. Offering reliable relief, the brand ensures your eyes stay comfortable, refreshed, and healthy all day.
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iros dot
Iros Dot is dedicated to combating digital eye strain caused by screen time. Offering reliable relief, the brand ensures your eyes stay comfortable, refreshed, and healthy all day.
(Scroll)
Bridging the Gap for Corporate Eye Care
We identified a significant gap in the eye care market: a lack of focus on the unique needs of corporate professionals battling digital eye strain. While many products addressed general audiences, few spoke directly to the fast-paced, screen-heavy lifestyles of corporate America.
Our approach centered on redefining IROS Dot’s positioning to fill this void. By focusing on messaging and design tailored to corporate professionals, we transformed the brand into the reliable choice for digital eye relief. Through minimalistic aesthetics and targeted communication, we ensured the product seamlessly fit both the practical needs and visual expectations of office environments.
Reimagining Digital Eye Care for the Modern Professional
Before design takes form, strategy illuminates the path. For IROS Dot, we delved into the growing issue of digital eye strain, uncovering a market gap: eye care brands largely ignored the corporate audience. Amid long hours and constant screen exposure, corporate professionals needed a solution that felt tailored to their lifestyle.
Through in-depth research, we uncovered insights about this overlooked segment, from their pain points to their environment. This clarity guided us to reposition IROS Dot as the trusted partner for corporate eye care. By embracing a minimal, modern aesthetic and crafting messaging that resonated with office professionals, we ensured IROS Dot not only addressed their needs but also earned a place on their desks as a staple for daily relief.
This strategic immersion ensured every visual and verbal element reinforced purpose, providing IROS Dot with a bold, differentiated presence in the competitive eye care market.
Positioning IROS Dot as the Leader in Corporate Eye Care
IROS Dot’s brand strategy was developed to address a critical gap in the eye care industry: the absence of a brand tailored to the professional demands of corporate America. Our approach went beyond positioning IROS Dot as a reliable solution; we set out to establish the company as a leader in the industry.
The strategy focused on shifting the narrative away from typical product features, instead spotlighting the daily realities of corporate professionals. By weaving messaging around the ever-changing climate—including topics like remote work trends, post-COVID challenges, and other cultural nuances—we ensured the brand remained relevant and relatable without taking sides.
This approach allowed IROS Dot to emerge as a guiding force, adapting to the evolving needs of its audience while maintaining a steadfast focus on providing relief and support. It’s more than eye care; it’s about being a dependable partner in a dynamic world.
A Voice of Reliability and Relevance
The IROS Dot tone of voice is crafted to be Reassuring, Observant, and Empathetic, embodying the Caregiver archetype.
Reassuring language conveys unwavering dependability, positioning IROS Dot as the go-to solution for corporate America’s digital eye strain. An observant tone taps into the cultural climate without taking sides, ensuring messages feel timely and resonant. Empathy underscores every communication, reflecting an understanding of the challenges faced by today’s professionals.
This carefully designed voice ensures IROS Dot remains not only a trusted partner but also a brand that evolves with its audience, providing steadfast support in an ever-changing world.
WHAT WE DO
brand voice & tone
message pillars
brand mantras
word kit
verbal guidelines
messaging playbook
A Modern Approach to Trust and Dependability
For IROS Dot, the visual identity had to reflect a refined sense of modernity and sophistication, positioning the brand as both a high-quality product and a dependable part of daily corporate life. We embraced a minimalistic design ethos that uses various tones of blue—communicating trust, professionalism, and reliability. The sleek color palette ensures the brand feels premium while remaining approachable.
One of the key challenges was moving away from typical product-focused messaging seen in the industry. Instead, we positioned IROS Dot as an essential and reliable companion, shifting the narrative toward everyday use rather than features. The design was intentionally crafted to be visually pleasing, encouraging its place as a desk-side essential that stands out in corporate spaces. With its modern, simple aesthetic, IROS Dot becomes a product that seamlessly integrates into the daily routine, garnering attention and conversation in any office setting.
WHAT WE DO
animated logo
type & Color systems
visual guidelines
art direction
marketing Collateral
Bringing the Brand to Life
To ensure Iros Dot’s visual identity resonates consistently, we developed a comprehensive activation plan designed for seamless execution across various channels. From digital ads to in-office signage, social media to email marketing, every aspect was considered to amplify the brand’s core message of reliability.
We mapped out the creative direction for multiple mediums, allowing the brand’s message to reach corporate America where they are—whether it’s on their mobile device, in their workspace, or through a virtual event. Every touchpoint serves to reinforce Iros Dot as the dependable choice for everyday relief, ensuring the brand’s presence remains consistent, relevant, and memorable.
Bridging the Gap for Corporate Eye Care
We identified a significant gap in the eye care market: a lack of focus on the unique needs of corporate professionals battling digital eye strain. While many products addressed general audiences, few spoke directly to the fast-paced, screen-heavy lifestyles of corporate America.
Our approach centered on redefining IROS Dot’s positioning to fill this void. By focusing on messaging and design tailored to corporate professionals, we transformed the brand into the reliable choice for digital eye relief. Through minimalistic aesthetics and targeted communication, we ensured the product seamlessly fit both the practical needs and visual expectations of office environments.
Reimagining Digital Eye Care for the Modern Professional
Before design takes form, strategy illuminates the path. For IROS Dot, we delved into the growing issue of digital eye strain, uncovering a market gap: eye care brands largely ignored the corporate audience. Amid long hours and constant screen exposure, corporate professionals needed a solution that felt tailored to their lifestyle.
Through in-depth research, we uncovered insights about this overlooked segment, from their pain points to their environment. This clarity guided us to reposition IROS Dot as the trusted partner for corporate eye care. By embracing a minimal, modern aesthetic and crafting messaging that resonated with office professionals, we ensured IROS Dot not only addressed their needs but also earned a place on their desks as a staple for daily relief.
This strategic immersion ensured every visual and verbal element reinforced purpose, providing IROS Dot with a bold, differentiated presence in the competitive eye care market.
Positioning IROS Dot as the Leader in Corporate Eye Care
IROS Dot’s brand strategy was developed to address a critical gap in the eye care industry: the absence of a brand tailored to the professional demands of corporate America. Our approach went beyond positioning IROS Dot as a reliable solution; we set out to establish the company as a leader in the industry.
The strategy focused on shifting the narrative away from typical product features, instead spotlighting the daily realities of corporate professionals. By weaving messaging around the ever-changing climate—including topics like remote work trends, post-COVID challenges, and other cultural nuances—we ensured the brand remained relevant and relatable without taking sides.
This approach allowed IROS Dot to emerge as a guiding force, adapting to the evolving needs of its audience while maintaining a steadfast focus on providing relief and support. It’s more than eye care; it’s about being a dependable partner in a dynamic world.
A Voice of Reliability and Relevance
The IROS Dot tone of voice is crafted to be Reassuring, Observant, and Empathetic, embodying the Caregiver archetype.
Reassuring language conveys unwavering dependability, positioning IROS Dot as the go-to solution for corporate America’s digital eye strain. An observant tone taps into the cultural climate without taking sides, ensuring messages feel timely and resonant. Empathy underscores every communication, reflecting an understanding of the challenges faced by today’s professionals.
This carefully designed voice ensures IROS Dot remains not only a trusted partner but also a brand that evolves with its audience, providing steadfast support in an ever-changing world.
WHAT WE DO
brand voice & tone
message pillars
brand mantras
word kit
verbal guidelines
messaging playbook
A Modern Approach to Trust and Dependability
For IROS Dot, the visual identity had to reflect a refined sense of modernity and sophistication, positioning the brand as both a high-quality product and a dependable part of daily corporate life. We embraced a minimalistic design ethos that uses various tones of blue—communicating trust, professionalism, and reliability. The sleek color palette ensures the brand feels premium while remaining approachable.
One of the key challenges was moving away from typical product-focused messaging seen in the industry. Instead, we positioned IROS Dot as an essential and reliable companion, shifting the narrative toward everyday use rather than features. The design was intentionally crafted to be visually pleasing, encouraging its place as a desk-side essential that stands out in corporate spaces. With its modern, simple aesthetic, IROS Dot becomes a product that seamlessly integrates into the daily routine, garnering attention and conversation in any office setting.
WHAT WE DO
animated logo
type & Color systems
visual guidelines
art direction
marketing Collateral
Bringing the Brand to Life
To ensure Iros Dot’s visual identity resonates consistently, we developed a comprehensive activation plan designed for seamless execution across various channels. From digital ads to in-office signage, social media to email marketing, every aspect was considered to amplify the brand’s core message of reliability.
We mapped out the creative direction for multiple mediums, allowing the brand’s message to reach corporate America where they are—whether it’s on their mobile device, in their workspace, or through a virtual event. Every touchpoint serves to reinforce Iros Dot as the dependable choice for everyday relief, ensuring the brand’s presence remains consistent, relevant, and memorable.